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This study sought to investigate the effectiveness of the rebranding a strategy in the mobile communications industry with Net One as a case study. To help in the execution of this project, the researcher set out five main objectives. These were to identify reasons that necessitated re-branding; to find out whether Net One’s rebranding strategy is in line with clients’ needs; to assess the clients’ perceptions in the past and present logo changes; to identify the benefits of re-branding that accrues to the organization and to assess resource allocation of the rebranding exercise to the organization. To accomplish the objectives of the research project, the researcher used the case study research design. This uses two broad types of research namely qualitative and quantitative. As for the data collection, the researcher elected to use the self administered questionnaire. A total of 56 questionnaires were distributed to staff, middle managers and clients. Interviews…

The master thesis of Susanne Göbel generates the deep understanding of the Mobile Ambient (MA) calculus that is necessary to use it as a modeling language. Instead of calculus terms a much more convenient representation via MA trees naturally maps to the application area of networks where processes pass hierarchical protection domains like firewalls. The work analyses MA’s function principles and derives a translation into Safe Petri nets. It extends to arbitrary MA processes but finiteness of the net and therefore decidability of reachability is only guaranteed for bounded processes. The construction is polynomial in process size and bounds so that reachability analysis is only PSPACE-complete.   

In the best of worlds, all marketing is relevant. This book brings light to and creates understanding for how to capture the opportunities for target marketing, given by recent technical development and improvement brought to the state of practice of rules and regulations, old media houses Schibsted and Aftonbladet, search engine provider Google, and marketing agency Mobiento Mobile Marketing. Customers often perceive marketing on the internet as annoying, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. Well established businesses are challenged by a new business model using the Long Tail phenomena that is shaking the old media houses' business position. Smartphones and netbooks are merging into mobile devices, which release a number of opportunities for target marketing. Mobile devices are personalized and as a consequence, open for the possibility of target…

With Programming ASP.NET 3.5, you'll quickly learn to create state-of-the-art applications using Microsoft's popular web development technology and Visual Studio 2008. This updated bestseller provides comprehensive and easy-to-understand information to help you use several .NET 3.5 technologies for faster development and better web application performance-including ASP.NET AJAX for interactive user interfaces, LINQ for data access, and Windows Communication Foundation (WCF) for web services.

Programming ASP.NET 3.5 includes examples and sample code that let you explore development with ASP.NET in more depth. With this book, you will:

• Learn about AJAX and ASP.NET server controls included with Visual Studio 2008
• Discover how to use the DataSource and data-bound controls in ADO.NET
• Use the new LINQ API and learn how to make use of it within ASP.NET pages
• Create a uniform look and feel throughout your application with Master Pages
• Use…

Develop Windows 10 applications faster and more efficiently using the Universal Windows Platform. You will use Xamarin to create apps for macOS, iOS, and Android devices.

Building Apps for the Universal Windows Platform is a complete guide covering PCs, tablets, phones, and other devices such as HoloLens. You will use Windows 10 to develop apps for desktop, mobile, holographic, wearable, and IoT devices. You will reuse code to easily create cross-platform apps.

What You Will Learn

• Design and develop apps using Visual Studio and Blend
• Create Cortana-enabled apps for a hands-free experience
• Build IoT apps and apps for wearables such as the Microsoft HoloLens
• Monitor apps post-publication to gain insights from actionable data using Windows Store Analytics and Azure

Who This Book Is For

Professional developers working independently or in a team on Windows 10 applications, and students coming into the world

If you've been looking for one book on the .NET Compact Framework that will teach you everything you need to know, look no further--this is it!--Derek Ferguson, Chief Technology Evangelist, Expand Beyond Corporation Whether you are an architect, developer, or manager, Building Solutions with the Microsoft .NET Compact Framework is your guide to creating effective solutions for mobile devices with .NET. Authors Dan Fox and Jon Box walk you through four essential architectural concepts and programming techniques, using extensive examples and code listings to show you how to develop more robust mobile development projects. The book briefly describes the context, architecture, and features of both the Framework and Smart Device Programmability (SDP). The heart of the book is its in-depth coverage of key architectural concepts, including local data handling, remote data access (RDA) architectures, robust data caching with SQL Server 2000 Windows CE Edition 2.0 (SQL CE 2.0), and…

Interactive web maps generated by MapPoint-Microsoft's popular mapping technology are crucial for businesses in a number of fields, including real estate, package delivery, and commercial air travel. In a word, MapPoint provides businesses with "location." Specifically, it provides an integrated set of products, servers, and services to enable a business to track the precise location of remote assets, thereby reducing operational costs and improving productivity. Whether the asset is a truck, a taxi, or even a field rep, MapPoint can tell you exactly where it is at any time.

Programming MapPoint in .NET from O'Reilly shows you how to use MapPoint to build custom applications for the desktop, the web, and mobile devices. The book also explains how to analyze and share data generated from a wide range of maps, including those that show demographic trends, population density, and sales potential. Chandu Thota, one of Microsoft's main MapPoint developers and the book's…

This is the first book to describe the Microsoft HoloLens wearable augmented reality device and provide step-by-step instructions on how developers can use the HoloLens SDK to create Windows 10 applications that merge holographic virtual reality with the wearer’s actual environment.
Best-selling author Allen G. Taylor explains how to develop and deliver HoloLens applications via Microsoft’s ecosystem for third party apps. Readers will also learn how HoloLens differs from other virtual and augmented reality devices and how to create compelling applications to fully utilize its capabilities.
What You Will Learn:

• The features and capabilities of HoloLens
  
• How to build a simple Windows 10 app optimized for HoloLens
  
• The tools and resources contained in the HoloLens SDK
  
• How to build several HoloLens apps, using the SDK tools

The idea of writing this book orIgmates from a suggestion of Bernard Sapoval: "Why don't you write it?" he asked. "Coulomb screening is a problem that everybody encounters in many different contexts, and there is no textbook that gathers the various aspects ofthe subject. " The content ofthe book, in a shorter form, was first taught for four years as a course in Dipl6me d'Etudes Approfondies Sciences des Materiaux, headed by Prof. J. -F. Petroff, at Paris VI University. The present extended version was written after discussions with Alia Margolina-Litvin. An essential feature of screening is its role in many different scientific areas. For that reason, the book is intended for use by a multidisciplinary readership. Reading it requires only a basic knowledge ofelectromagnetism, elementary quantum mechanics, and thermal physics. The spirit of the pre­ sentation is "simplicity first": new concepts (e. g. , dielectric function) are first introduced in their most elementary form and…

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A complete guide to smart grid networking and communications for energy engineers

With contributions from more than 30 experts, Smart Grid Infrastructure & Networking describes cutting-edge technologies for connecting the electricalpower infrastructure to modern, computerized communications networks. The book offers essential information on standardization, applications, protocols,automation, architecture, and management. Key topics such as bidirectional communication, automation, renewable energy integration, wireless sensor networks, and more are discussed in this practical, comprehensive resource.

COVERAGE INCLUDES:
* Demand-side energy management * The modernization of distribution automation featuring intelligent FDIR and volt-var…